Meet Holly


Hello, Lovelies!  So glad you are here.  I'm Holly, the owner at State of Lovely.  I'm excited to be on this adventure and even more excited to share it with you! I'm a Mama to four kiddos, three boys and one little girl (ages 9, 6, 5 and 3) and the wife to a pretty great guy, Mr. J. This little biz has grown in ways that I never dreamed of and I've met the most wonderful people. I'm so thankful in so many ways! 

When I was planning to start S|L, I spent some time thinking about what I wanted to offer and who S|L would represent.  My "mission statement" if you will, took shape quickly.  When I am buying, I keep this "mission" and each of you in mind...

State of Lovely represents the feminine, romantic, beautiful woman who shines from the inside out.  She is confident.  Classic. Lovely.  

S|L features a modern mix of dreamy, effortlessly-chic fashion... with just a pinch of sass.  I believe in well-made, beautiful pieces that easily transition from season to season and keep you looking lovely all year long. 

Each piece is hand picked by yours truly.  I love hearing what you need in your life! Want to see something special in our monthly lineup?  Looking for the perfect cardigan or dress for an upcoming event?  Send an email to  I will find you something you'll fall in love with! 

Thank you for joining me on this {Lovely} journey!  Without you, this dream wouldn't be possible.